4013 ATT01 - Policy 9-007 - Pricing PolicyTHE CORPORATION OF THE TOWN OF TILLSONBURG
RECREATION, CULTURE & PARKS
9-007 PRICING POLICY
APPROVAL DATE: REVISION DATE: Page 1 of5
SCHEDULES
Policy Statement
The Corporation of the Town of Tillsonburg provides a variety of recreation, leisure, and
sporting opportunities for the residents of the Town and surrounding areas. These
services provide the opportunity for residents to lead an active and healthy lifestyle
which benefits both individuals and the community. A user fee policy provides a
balanced approach for establishing fees in consideration of the following objectives.
Reducing reliance on property taxes, by recovering an appropriate portion of
the costs for various services from the users that benefit from them;
Providing a fair and equitable process that encourages accessibility and
participation; and,
Ensures fees contribute to the effective and efficient use of town resources.
The policy provides enough flexibility to meet evolving social values and changing fiscal
pressures.
Purpose
The purpose of this policy is to provide clear and consistent procedures for establishing
user fees for Recreation, Culture and Parks programs and services.
Authority
Council shall:
a) Approve budget targets; and,
b) Approve base fees.
The Director of Recreation, Culture and Parks or designate shall be responsible for
administering this policy.
Recreation, Culture & Parks Staff shall:
a) Ensure compliance with the current Rates & Fees by-law;
b) Propose base fees for new programs and services; and,
c) Participate in regular reviews of base fees.
THE CORPORATION OF THE TOWN OF TILLSONBURG
RECREATION, CULTURE & PARKS
9-007 PRICING POLICY
APPROVAL DATE: REVISION DATE: Page2 of5
SCHEDULES
POLICY
Setting Fees
Various strategies will be used to guide pricing decisions. The following protocol will be
used to determine fees:
1) Establish the base rate using:
Input costs to provide the service, facility or program;
Competitive rates (comparison to other municipalities, service providers); and,
Inflationary increases (regular incremental increase).
The comparators' data will be reviewed at minimum every two years. The comparators
will be reviewed every five years while the Town's rates will be reviewed every year.
Annually approved rates through the Rates and Fees Bylaw with specific percentage
increases may be rounded for advertising and administration purposes.
2) Apply reductions to the base rate in an effort to increase volume using:
Incentive rates (non-prime-time and promotional)
User class reductions
Donations & Capital Improvement equivalent
Reductions for activity promotions for special occasions
Volunteering
a) Incentive rates
i) Reductions for rentals
Arena Rentals -25% Reduction 6am-5pm Monday through Friday
Facility Rentals -25% Reduction to customers booking two or more events
at the base rate at the same time.
Partnership in profit sharing -As approved by the Director, up to 40%
reduction to bookings at the base rate when profit sharing becomes an
opportunity.
Should an individual or company rent the Museum's program room or
grounds, they may book the historic house to be open for their guests to
tour. A tour surcharge may be added to the rental fee in accordance with
the current rates and fees by-law.
THE CORPORATION OF THE TOWN OF TILLSONBURG
RECREATION, CULTURE & PARKS
9-007 PRICING POLICY
APPROVAL DATE: REVISION DATE: Page 3 of5
SCHEDULES
ii) Promotional Rates
Promotional rates, discounted up to 30%, may be applied to increase
participation, encourage registration in new programs, promote active and
healthy lifestyles and/or increase memberships or sales.
iii) Advertising opportunities
Up to 25% reduction off second arena board advertising may be applied to
increase advertising revenue.
Town of Tillson burg Partners get 50% discount on advertising in Recreation
Guide. Partners are considered to be the Station Arts Centre, Tillsonburg
Senior Centre and Oxford County including the Oxford County Library.
b) User Class Reductions-programs and facilitv rentals
i) Adult-Base Rate: no reduction.
ii) Child/Youth Rate-30% reduction for each additional child in the same
nuclear family registered at the same time.
iii) Toddler rate -100% reduction for Lake Lisgar Water Park for children 5 years
& under.
iv) Registered Non-Profits -25% reduction of base rate on rental of space at the
Tillsonburg Community Centre for fundraising events (hourly rate not eligible).
Registered Non-Profits may also be provided donations of Season Passes
(ages 6+) to the Lake Lisgar Waterpark for use in fundraising auctions.
v) Designated Minor Sport Organization-nominal annual fee for use of
designated administrative and storage space.
vi) School Boards -25% reduction off base rate on rental of meeting and/or
function space at the Tillsonburg Community Centre. Schools and school
parent associations may also be provided donations of Season Passes (ages
6+) to the Lake Lisgar Waterpark for use in fundraising auctions.
c) Donations & Capita/Improvement Equivalent
With the approval of the Director, equipment donations and grants received from
sport groups and other organizations may result in rate reductions equivalent to
the value of the donation. Credit for capital improvements may be negotiated on
a case by case basis.
THE CORPORATION OF THE TOWN OF TILLSONBURG
RECREATION, CULTURE & PARKS
9-007 PRICING POLICY
APPROVAL DATE: REVISION DATE: Page 4 of5
SCHEDULES
d) Activitv Promotions for Special Occasions
Services and programs that promote physical, leisure and cultural activity for
persons of all ages and abilities may be assessed a 50% reduction for admission
prices. (i.e. Public Swimming/Skating, Canada Day, Waterpark Y. price days or
admission donations)
e) Volunteering (Museum)
Active Museum Volunteers and all members in good standing of the Tillsonburg
& District Historical Society receive free admission to the museum. This applies
only to volunteers and members, not their families and/or guests.
3) Apply additional fees for user specific services and surcharges as applicable
by using:
-Extra fees
Premiums
a) Extra Fees
Additional fees that represent the incremental cost of licenses, contracted
services, supplies and staff time may be applied for programs, rentals, and
services that require extra care and attention beyond what is provided at the
base rate. These fees will be charged on a cost-recovery basis.
Set-up or clean-up for special events or tournaments
i) Consumable supplies for specific programs (i.e. craft or cooking classes)
ii) Contract security costs for licensed events or large concerts
iii) Insurance costs
iv) License fees
v) Special grave-side services
b) Premiums
Premiums may be added to cover additional costs. They may be added to the
base rate and are not subject to any reductions.
i) Statutory Holidays
-Additional 50% of base rate
THE CORPORATION OF THE TOWN OF TILLSONBURG
RECREATION, CULTURE & PARKS
9-007 PRICING POLICY
APPROVAL DATE: REVISION DATE: Page 5 of5
SCHEDULES
Administration
Administration fees for refunds, electronic transactions, withdrawals, returned NSF
cheques and receipt re-prints are included in the Rates and Fees By-law.
Course Cancellations
Insufficient registrations may necessitate the cancellation of a program. The Town
reserves the right to change or cancel programs if necessary. A 30% discount may be
applied on future registrations if a course is cancelled less than 24 hours from the
scheduled first class.
Monitoring and Evaluation
The Town of Tillsonburg shall continuously monitor and evaluate the effectiveness of the
Pricing Policy in terms of its ability to address community needs. A full review of the
policy will take place every five years or as deemed appropriate.