170117 Joint Canada 150 Committee MIN=
Attendance:
Jami Stephenson – Tillsonburg
Lisa VanderWallen – SWOX
Loralee Heemkerk – Township of Norwich
Meredith Maywood – Oxford Tourism
Bonnie Ward – Ingersoll
Karen Martin – Township of Zorra
Karen Houston – City of Woodstock
Valerie Durston – SWOX
David Mayberry – SWOX/County of Oxford
Linda Collier – Zorra (Weanerfest)
Donna Wilson - Tillsonburg
1. Call to Order
The meeting was called to order at 5:06 p.m.
2. Canada 150 Event Promotion & Marketing
2.1 Tourism Oxford Website – Meredith Maywood
Everyone to complete the provided spreadsheet for events within communities in Oxford
County.
No flyers are to be completed, links to websites or photos will be accepted.
2.2 Website Links
Meredith provided a copy of a flyer that provided information on a website for various
Canada 150 events that could be done throughout the year.
The Corporation of the Town of Tillsonburg
Canada 150 Joint Committee Meeting
Tuesday, January 17, 2017
5:00 p.m.
Engineering Board Room
130 Oxford Street, Ingersoll (Town Hall)
MINUTES
Joint Canada 150 Committee Meeting Minutes, January 17, 2017 - 2 -
3. Canada 150 Events
3.1 Possible Joint Events/Activities (i.e. Scavenger Hunt, Self-Serve Passport Program,
Road Rally, Contests, etc.)
Municipalities are waiting for the Celebration grant results prior to planning events for
their communities.
Once grant decisions are made then municipalities can discuss joint events.
Possible partners could be car clubs, bike clubs or service clubs within each community.
Jami Stephenson to contact local car clubs to determine if they would be interested in
hosting an event such as a rally.
Youth engagement is a plan that the Township of Norwich is working on and they are
planning a Norwich History Contest Questionnaire. It was suggested that there be a
place to find the answers of the various questions and possibly set it up as a scavenger
hunt.
Tillsonburg is proposing a day in the life of/history of Tillsonburg - It was suggested that
“a day in the life of” could be used as a common hashtag – oxford creative connections
could put out tweets in addition to municipalities.
Instagram Oxford 150 hashtag – Tourism Oxford to put together all the hashtags that are
currently being used for events.
4. Canada 150 Community Leaders
3.1 Joint Training Session & Media Interviews – Tillsonburg
No other community leaders were appointed in Oxford County other than Tillsonburg.
5. Canada 150 Merchandise
5.1 Bulk Purchase – Canada 150 T-shirts/Pins, Hats, etc.
Committee members to let Tillsonburg know if they are interested in any bulk orders for
merchandise.
Most municipalities are waiting to hear about grant results prior to committing to any
purchase of merchandise.
Joint Canada 150 Committee Meeting Minutes, January 17, 2017 - 3 -
6. Round Table
Advertising must be approved by Canada 150 prior to using that symbol/logo.
SWOX - Salford and mount Elgin waiting for grant results but are planning a few events.
They are meeting next week and the events will be provided to this joint committee.
Walker transport ran a contest – Weanerfest won and will receive free advertising on one of
their trucks for the entire year.
Zorra Canada 150 Committee will be meeting for the first time next week. They are already
reaching out to community groups to determine events that will be provided to promote
Canada 150.
Ingersoll is doing a Canada Day event only.
Oxford Tourism is ready to attend events and will be focusing on promoting Canada 150
events.
Township of Norwich – Otterville is hosting the Canada day event this year, they have
support from community groups.
The theme is youth, senior engagement and multiculturalism.
Southwest Oxford – communities within the municipalities are planning various events
including Mount Elgin, Beachville and Brownsville.
Canada 150 events all inclusive - which includes events that are not sanctioned by the
committees can be provided to Tourism Oxford for their website promotion.
It was suggested that cross promotions of events be done within each community in Oxford
County.
It was suggested that the group do a blog – every municipality provide a first for their
community. There is an issue that there is a record being provided that Ingersoll is the
home of the first baseball game. This could be rectified in this blog as it was Beachville not
Ingersoll.
Joint Canada 150 Committee Meeting Minutes, January 17, 2017 - 4 -
Facebook calendar of events – if have a business Facebook page then this will keep people
current on what is going on. To provide Tourism Oxford with those links.
Monday, January 30, 2017 at 4:30 p.m. is the next Tillsonburg Canada 150 meeting and
anyone interested in attending is welcome.
7. Adjournment
The meeting was adjourned at 6:10 p.m.