170227 Canada 150 MIN=
1. Call to Order
The meeting was called to order at 4:35 p.m.
2. Adoption of Agenda
Resolution #1
Moved By: Aleksandra Webber Seconded By: Virginia Armstrong
THAT the Agenda as prepared for the Canada 150 Committee meeting of Monday,
February 27, 2017, be adopted.
Carried
3. Disclosures of Pecuniary Interest and the General Nature Thereof
No disclosures of pecuniary interest were declared.
4. Adoption of the Committee Minutes of Previous Meeting
Resolution #2
Moved By: Brian Stepheson Seconded By: Aleksandra Webber
THAT the Minutes of the Canada 150 Committee meeting of January 30, 2017, be
approved.
Carried
5. Welcome & Introduction of New Committee Members
Welcome Karen Smith and Wendy Cameron
Karen Smith provided a brief introduction of herself and noted that she represents the
Tillsonburg Senior Centre.
The Corporation of the Town of Tillsonburg
Canada 150 Committee
Monday, February 27, 2017
4:30 p.m.
Committee Meeting Room
200 Broadway, 2nd Floor
MINUTES
Canada 150 Committee Meeting – Agenda - 2 -
Wendy Cameron provided her background and noted that she and her husband own the
Sobeys store here in Tillsonburg.
6. Sub-Committee Appointments
6.1 Canada Day Sub-Committee
Resolution #3
Moved By: Virginia Armstrong Seconded By: Paul Weaver
THAT the Canada 150 Committee appoints Tricia Smith and Brian Stephenson. Karen
Smith, Alexandra as representatives of the committee to sit on the Town’s Canada Day
planning committee.
Carried
6.2 League of Nations
This is a re-creation of an event that happened on the lawn at Annandale House in the
1800’s.
Resolution #4
Moved By: Virginia Armstrong Seconded By: Aleksandra Webber
THAT the Canada 150 Committee appoints Patty Phelps, Paul Weaver, Virginia Armstrong
and Jamie Stephenson to form the League of Nations Sub-Committee to plan activities for
this event;
AND THAT a report, be brought back to the committee once an event plan has been
finalized for consideration.
Carried
Harvest Festival
This could be added to the League of Nations event.
6.3 Poster Contest
To be deferred to the next meeting.
Canada 150 Committee Meeting – Agenda - 3 -
7. Canada 150 Promotional Material
6.1 Quotes for Canada 150 Pins & Custom Crests
Colleen Pepper, Marketing & Partnerships Officer for the Town, was in attendance and
offered some suggestions regarding marketing and promotional material.
She suggested that the committee break up the merchandise needs and determine what is
your Canada Day merchandise, what are the giveaway items for other events and what is
the budget.
Canada 150 calendar – Colleen suggests that when submitting to the calendar that events
have to taged Canada 150 and then the name of the even. This is to ensure that when
Canada 150 events are searched that the event pops up.
The committee will have to determine “what is a Canada 150 event” (fishing derby on Lake
Lisgar?) and where do you want it displayed and how much information do you want on the
calendar and on the landing page.
The discussion determined that as long as an event had some Canada 150 component
then it should be listed on the calendar of events.
The Canada 150 Web Page requires staff support in that content will have to be added by
internal staff.
The committee determined that it is not their role to sell and market merchandise. Dollars
will be spent on giveaway merchandise only.
Moved by Virginia seconded by Paul
That staff investigates the purchase of 2500 Canada 150 pins (1.25” round) and provide
costs to the committee.
Carried
The Marketing sub-committee, Virginia Armstrong, Irene Hurley and Jessico Melo, to meet
and bring back a recommendation to the committee on marketing considerations and how
to reach out to event coordinators.
A recent Curling event celebrated Canada’s 150 at the event but did not add it to the
calendar.
To provide a recommendation on what message should be included in the community
update in the Tillsonburg News in order to capture all the Canada 150 events.
Another suggestion was to encourage groups to post their events on facebook.
Canada 150 Committee Meeting – Agenda - 4 -
6.2 Community Centre & On-line Store
It was determined that this committee shall not market Canada 150 material as local
merchants will be providing that service to the community.
6.3 Canada Day
The Canada Day sub-committee to provide a report at the March 20th committee meeting.
8. Celebration Tree Program Update
To be provided at the March 20, 2017 committee meeting.
9. Canada 150 Contests & Opportunities
9.1 Participaction 150 Playlist - https://www.participaction.com/en-
ca/programs/participaction-150-play-list
10. Other Business
10.1 Marwood Metal – making Canada 150 steel piece.
They will be providing this to the Town for the celebration plaza grand opening. 10.2 The Seven Gables
E & E McLaughlin have stated that they will do a Canada 150 event at the grand opening of
their B & B which is the renovated original Tillson House known as the Seven Gables.
11. Next Meeting
The next meeting of the Canada 150 Committee will be held on March 20, 2017 at 4:30 p.m.
in the Committee Room. (TBD)
12. Adjournment
Resolution #6
Moved By: Aleksandra Webber Seconded By: Mariana Carson
THAT the February 27, 2017 Meeting of the Canada 150 Committee, be adjourned at 5:35
p.m.
Carried