200901 Transit AGDMinutes of the Previous Meeting (attached)
Proposed Resolution #2
Moved by:
Seconded by:
THAT the Minutes of the Tillsonburg Transit Advisory Committee meeting dated
February 18, 2020, be approved.
Closed Session
Proposed Resolution #3
Moved by:
Seconded by:
The Corporation of the Town of Tillsonburg
Tillsonburg Transit Advisory Committee
September 1, 2020
10:00 a.m.
Electronic Meeting
AGENDA
1.Call to Order
2.Adoption of Agenda
Proposed Resolution #1
Moved by:
Seconded by:
THAT the Agenda as prepared for the Tillsonburg Transit Advisory Committee
meeting of September 1, 2020, be adopted.
3.
5.Disclosures of Pecuniary Interest and the General Nature Thereof
6.General Business & Reports
6.1 Update on Transit Services- new provider, launch of inter-community
transit, COVID-19 measures in place
6.2 In Town Bus Designs
6.3 Inter Community Bus Designs
6.4 Inter-Community Transit Brochure
6.5 T:GO Ridership Trends
6.6 Inter-Community Transit Trends
6.7 Intercommunity Poster
6.8 Advertising Policy
6.9 Publicity Opportunities at Tillsonburg Public Library (discussion)
6.10 Northern Oxford County Transit Proposal (comments)
6.11 Customer Feedback Survey
THAT the Tillsonburg Transit Advisory Committee move into closed session to discuss:
-proposed or pending acquisition or disposition of land by the Town
4.
The Corporation of the Town of Tillsonburg
Tillsonburg Transit Advisory Committee
September 1, 2020
10:00 a.m.
Electronic Meeting
AGENDA
6 6.12 GPS App- Voyago
6.13 Additional Bus Stops
6.14 Welcome Wagon Info Package
8.Adjournment
Proposed Resolution #4
Moved by:
Seconded by:
THAT the September 1, 2020 Tillsonburg Transit Advisory Committee
meeting be adjourned at _____ p.m.
7.Next Meeting
-Every other month discussion
The Corporation of the Town of Tillsonburg
Tillsonburg Transit Advisory Committee
February 18, 2020
10:00 a.m.
200 Broadway, Suite 203, Market Room
MINUTES
Present: Sherry Hamilton, Chair, Kathryn Leatherland, Cindy Allen, Carolijn Verbakel,
John Verbakel, Lynn Temoin, Pete Luciani, Councillor, Mayor Stephen Molnar (arrived
at 10:08 a.m.)
Staff:
Alex Piggott, Transit Coordinator
Kevin DeLeebeeck, Director of Operations
Laura Pickersgill, Legislative Services Coordinator
Also Present:
Jason Keillor, Transit Manager, Voyago Transportation
1.Call to Order
The meeting was called to order at 10:01 a.m.
2.Adoption of Agenda
Resolution #1
Moved by: Lynn Temoin
Seconded by: Kathryn Leatherland
THAT the Agenda as prepared for the Tillsonburg Transit Advisory Committee
meeting of February 18, 2020, be adopted.
Carried
3.Minutes of the Previous Meeting
Resolution #2
Moved by: Pete Luciani
Seconded by: Cindy Allen
THAT the Minutes of the Tillsonburg Transit Advisory Committee meeting dated
January 21, 2020, be approved.
Carried
4.Disclosures of Pecuniary Interest and the General Nature Thereof
There were no disclosures of pecuniary interest declared.
5.General Business & Reports
5.1 Introduction to Voyago Presentation
Jason Keillor, Transit Manager, for Voyago Transportation provided a
presentation on the background and services offered by Voyago
Transportation. Key points of the presentation included:
•Voyago provides all requirements for the Town to operate the transit
system, including maintenance, staffing, fleet, dispatch services,
reporting, etc.
•The supervisor for Tillsonburg will be Bill Ungar who is located in the
area.
•There is an app option that the Town could purchase that would allow
mobile app users to determine if the bus is on schedule, etc.
•The new bus will have space for 20 passengers, including 2 spaces for
wheelchairs
Opportunity was provided for members to ask the presenter questions about
the new service.
Jason Keillor left the meeting at 10:25 a.m.
5.2 T:GO Draft Fare Policy
Staff provided an overview of the T:GO Draft Fare Policy and noted the
importance of having a written procedure in place for issuing refunds.
Opportunity was provided for Committee Members to provide feedback.
Feedback included:
•Clarifying the definition of an adult (having a minimum age listed)
•Changing the age of a senior to be 55 to provide consistency among in
and out of town transit services
•Include a definition of a youth (including youth not in school/without
student identification card)
•Ensure consistency among definitions from the regional transportation
plan
•Include verbiage on sustainability
Staff are attending the Regional Transportation Meeting on February
20, 2020 to discuss setting consistent fare rates among communities
participating in the Inter-Community Transportation Program.
This Policy will be brought to Council for endorsement in March 2020.
5.3 Concern Tracking Sheet
Staff are forwarding concerns as they arise to the current service provider and
have had insufficient response from the provider in return.
Staff to follow up on the responsibility of cleaning the bus as there were
concerns brought forward.
5.4 Daily Rider Counts January 2020
Ridership in January 2020 was the highest to date for the transit system.
5.5 Advertising
Staff indicated they are postponing further promotion of the transit program
until the new service provider is in place.
Staff to schedule an assessment on the new bus with an Occupational
Therapist through the Multi-Service Centre to ensure proper accessibility of
the bus.
Staff to circulate information on advertising and marketing campaign
initiatives following the Regional Transportation Meeting on February 20,
2020. Discussion on further advertising and revenue sourced advertising
opportunities to be placed on a future agenda.
Clarification was provided noting that the new contract for the In-Town Transit
Service begins July 1, 2020 and the Inter-Community Transit Service begins
April 1, 2020.
5.6 Update on Legal Advancements- Norfolk Mall Bus Stop
Staff to follow up with the lawyer regarding this issue.
Discussion was held on changing the route structure and bus stops in the
future. Committee Members offered to ride the bus themselves to provide
feedback on the system. Staff explained that it is difficult to make any
changes at this time as there is lack of analytical data available from the
service provider.
Once the new service provider begins service, surveys will become available
to the public, online and in paper copy available on the bus and in municipal
buildings, to gain feedback from the public.
Committee Members were encouraged to complete the survey online
regarding the “Connecting the SouthWest” Draft Transportation Plan and to
complete the Ride Norfolk Survey for users that utilize both systems.
6. Next Meeting
Tuesday, March 17, 2020 at 10:00 a.m.
7. Adjournment
Resolution #3
Moved by: Lynn Temoin
Seconded by: Cindy Allen
THAT the February 18, 2020 Tillsonburg Transit Advisory Committee meeting be
adjourned at 11:24 a.m.
Carried
REV DATE ECN BY REMARKSARBOC SPECIALTY VEHICLES CLAIMS PROPRIETARY RIGHTS IN THEMATERIAL DISCLOSED HEREON. NEITHER THIS DRAWING NOR ANYREPRODUCTION THERE OF MAY BE USED TO MANUFACTURE ANYTHINGSHOWN HEREON WITHOUT PERMISSION IN WRITING FROM ARBOCSPECIALTY VEHICLES TO THE USER SPECIFICALLY REFERRING TO THEDRAWINGS. INFORMATION CONTAINED HEREON MAY BE THE EXPRESSPROPERTY OF ARBOC SPECIALTY VEHICLES AND PROTECTED IN THEFORM OF A U.S. PATENT.TOLERANCES:FLOOR PLAN DIMS: ± 1/8"FRACTIONAL DIMS: ± 1/16"2 PLACE DECIMAL DIMS: ± .01"3 PLACE DECIMAL DIMS: ± .005"DRAWN BY:NAME:DATE:DRAWING NUMBER:REVISION: SHEET:OFREV: 1DATE: 11/18/2011 DOC NAME: AME-009bDOC DESCRIPTION: DRAWING TITLE BLOCK 11X17UNCONTROLLED COPY, CURRENT WHEN PRINTED, MASTER IN FILECLFront AxleCLRear AxleEENOTE:1. E-EGRESS WINDOW LOCATION.RampE48X3048X3048X30
Route 1 Schedule - Monday to Friday
Stop Counter-Clockwise Clockwise
99 6:30 11:30 2:30 11:25 7:30
102 6:32 11:32 2:32 11:23 7:28
103 6:44 11:44 2:44 11 : 11 7:16
104 6:51 11:51 2:51 11:04 7:09
105 7:00 12:00 3:00 10:55 7:00
106 7:03 12:03 3:03 10:52 6:57
107 7:12 12:12 3:12 10:43 6:48
108 7:31 12:31 3:31 10:24 6:29
109 7:40 12:40 3:40 10:15 6:20
110 7:44 12:44 3:44 10:11 6:11
111 7:53 12:53 3:53 10:02 6:02
112 7:58 12:58 3:58 9:57 5:57
113 8:02 1:02 4:02 9:53 5:53
114 8:07 1:07 4:07 9:48 5:48
115 8:15 1:15 4:15 9:40 5:40
116 8:21 1:21 4:21 9:34 5:34
117 8:28 1:28 4:28 9:27 5:27
118 8:35 1:35 4:35 9:20 5:20
119 8:39 1:39 4:39 9:16 5:16
120 8:44 1:44 4:44 9:11 5:11
102 8:52 1:52 4:52 9:03 5:03
99 8:55 1:55 4:55 9:00 5:00
ROUTE 1
Route 1 Stop Locations - Monday to Friday
99
Tillsonburg – Town Centre Mall on Broadway
(T:GO In-Town Service Stop #1)111 Beachville – Beachville Rd East of Zorra Line
102
Tillsonburg – Hospital on Bear St East of Rolph (T:GO
In-Town Service Stop #15)112 Centreville – Beachville Rd West of Mill Line
103 Springford – Otterville Rd @ Community Hall 113
Ingersoll – Oxford St Parking Lot, across from Public
Library
104 Otterville – North St E Parking Lot 114 Ingersoll – Alexandra Hospital Main Entrance
105 Norwich – Communty Centre Parking Lot 115 Salford – Community Centre Parking Lot
106 Norwich – Stover St N Parking Lot @ Main St 116 Mt Elgin – Mt Elgin Rd west of Plank Line
107 Burgessville – Church St E East of Main St S 117 Verschoyle – Culloden Line south of Mt Elgin Rd
108 Woodstock – Hospital Main Entrance 118 Culloden – Culloden Line north of Young St
109 Woodstock – Via Rail Station 119 Brownsville – Community Centre Parking Lot
110 Woodstock – Transit Terminal, Route 5 Stop 120 Delmer – Brownsville Rd @ Delmer Cemetery T:GO Transit 519.842.4TGO (4846)www.tillsonburg.ca/TGO!!
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18
46
7
9
10
119
21
19
14
59
13
27
3
19
401
403
401
Otterville Rd
Beachvill
e
R
d
Culloden Line99
102
103 104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
Ingersoll
Mount Elgin
Burgessville
Norwich
Tillsonburg
Woodstock
Bold indicates PM
Shaded times at stop 109 in Woodstock indicate timed
transfers with VIA service. These times allow for quick transfers
with the 8:07 a.m. train to Toronto, the 8:25 a.m. train to
London, and the 6:12 p.m. train from Toronto. If the train is
delayed, please call 519-842-4846 to arrange for the bus to
hold if possible.
Shaded times at stop 114 in Ingersoll indicate timed transfers
with Route 4 on Monday and Wednesday serving London.
T:GO Inter-Community Transit is funded by the
Government of Ontario.
For ticket vendor locations, transfer policies, an interactive
map with exact stop locations, and the most up-to-date
information regarding the Inter-Community Transit Service,
please visit www.tillsonburg.ca/TGO
All of our vehicles are fully accessible
with space for 2 wheelchairs
FARE INFO GOInter-Community TransitMaps and SchedulesEffective April 2020Adult Student Senior (60+)
Single Ride $10.00 $8.00 $8.00
10-Ride Pass $80.00 $65.00 $65.00
Day Pass $20.00 $16.00 $16.00
Monthly Pass $200.00 $160.00 $160.00
Veterans, Support Persons and
Children 5 and under: Free
Please have your payment ready and arrive at the bus stop
5 minutes prior as actual stop times may fluctuate
ROUTE 2 ROUTE 3
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59
38
46
51
21
30
37
3
3
Lynedoch Rd
Potters Rd
Plank RdCalton LineHeritage Line
Ede
n
L
i
n
e
Tillsonburg
Courtland
Delhi
Langton
Port Burwell
Straffordville
Tillsonburg
Courtland
Delhi
Langton
Port Burwell
Straffordville
202
203
204
205
206
207
208
99
302
303
304
305
Route 2 Schedule – Tuesday and Friday
99 Tillsonburg – Town Centre Mall on Broadway (T:GO In-Town Service Stop #1)9:00 11:30 2:30
202 Courtland – Southbound: Talbot St South of Main St (Ride Norfolk Stop C1)9:10 11:40 2:40
203 Langton – County Administration Building (Ride Norfolk Stop L1)9:25 11:55 2:55
204 Andy’s Corners – Hwy 21 East of Hwy 59 9:29 11:59 2:59
205 Wyecombe – Hwy 21 @ Rosemarie Blvd 9:33 12:03 3:03
206 Lynedoch – Lynedoch Rd East of Charlton St 9:38 12:08 3:08
207 Delhi – Delrose Retirement Residence (Ride Norfolk Stop D1)9:46 12:16 3:16
208 Delhi – Main St @ County Administration Building (Ride Norfolk Stop D4)9:53 12:23 3:23
202 Courtland – Westbound: Main St West of Talbot St 10:05 12:35 3:35
99 Tillsonburg – Town Centre Mall on Broadway 10:15 12:45 3:45
ROUTE 4
Route 3 Schedule - Tuesday and Friday
Stop To Port Burwell To Tillsonburg
99 Tillsonburg – Town Centre Mall on Broadway (In-Town Stop #1)10:15 12:45 3:45 11:23 1:53 4:53
302 Eden – Community Centre Parking Lot 10:25 12:55 3:55 11:13 1:43 4:43
303 Straffordville – Community Centre 10:32 1:02 4:02 11:06 1:36 4:36
304 Vienna – Community Centre 10:42 1:12 4:12 10:56 1:26 4:26
305 Port Burwell – Pitt St @ Marine Museum 10:49 1:19 4:19 10:49 1:19 4:19
Route 4 Schedule - Monday and Wednesday
Stop To London To Tillsonburg
99 Tillsonburg – Town Centre Mall on Broadway (T:GO In-Town Stop #1)8:00 3:45 10:11 5:56
114 Ingersoll – Alexandra Hospital Main Entrance 8:26 4:11 9:45 5:30
403 Putnam – Hamilton Rd @ Mini Mart 8:36 4:21 9:35 5:20
404 Dorchester – Community Centre Parking Lot 8:46 4:31 9:25 5:10
405 Nilestown – Hamilton Rd East of Durham St 8:52 4:37 9:19 5:04
406 London – Victoria Hospital Zone E (Stop For London Transit Route 6)9:05 4:50 9:05 4:50
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46
20
52
3
19
3
401
401
Culloden LinePutnam RdElgin RdWestchester BrneHighbury AveWellington Rd SHam ilto n R d
99
114
403
404405
406
Tillsonburg
IngersollDorchester
London
Bold indicates PM
Bold indicates PM
Bold indicates PM
Shaded times at stop 114 in Ingersoll indicate timed transfers with Route 1 serving Woodstock, Norwich, and Tillsonburg.
PARTNERS in
COMMUNITY TRANSIT
RIDER PASS · ADULT · $80
tillsonburg.ca/TGO · 519-842-4TGO (4846)
#00-0001
tillsonburg.ca/TGO norfolkcounty.ca/transit
Projects funded by the Government of Ontario
PARTNERS inCOMMUNITY TRANSIT
T:Go Daily Rider Counts In February, 2020 Printing Date: 3/2/2020
2020-Feb 2020-Feb
TGO-Riders Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat
Time-Start Time-End 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Total Avg Max
6:00 6:59 4 4 3 3 4 3 3 2 2 2 2 1 1 1 1 2 2 2 1 43 2.3 4
7:00 7:59 3 3 1 2 4 2 1 2 3 3 2 3 4 3 3 2 4 4 6 55 2.9 6
8:00 8:59 2 3 3 2 4 3 6 3 1 2 3 1 5 2 3 4 3 5 6 61 3.2 6
9:00 9:59 5 5 7 2 5 1 4 6 3 1 8 3 5 7 8 3 8 8 3 92 4.8 8
10:00 10:59 3 4 2 5 7 7 5 4 6 6 3 3 5 1 5 5 6 8 2 87 4.6 8
11:00 11:59 3 2 5 3 6 3 4 3 5 5 4 3 6 5 7 5 3 2 7 81 4.3 7
12:00 12:59 9 5 6 5 5 7 4 5 6 4 4 2 3 4 1 3 4 2 5 84 4.4 9
13:00 13:59 8 2 2 2 5 6 10 5 3 3 6 2 5 2 1 5 3 7 7 84 4.4 10
14:00 14:59 12 13 10 9 3 6 7 6 4 7 6 10 7 5 7 7 7 8 4 138 7.3 13
15:00 15:59 2 2 8 3 2 2 6 4 6 1 5 5 6 3 2 2 0 4 2 65 3.4 8
16:00 16:59 2 2 3 8 1 3 3 4 3 2 4 1 5 0 2 2 5 0 7 57 3.0 8
17:00 17:59 2 2 4 2 3 1 1 1 4 4 1 1 0 5 2 2 2 37 2.2 5
Total 53 47 52 48 48 46 54 45 43 40 51 35 53 33 45 42 47 52 50 884 46.5 54
Adults 6 7 5 5 4 4 8 2 4 9 10 4 9 6 9 8 16 16 15 147 7.7 16
Cash Children 1 1 4 1 2 1 2 3 2 1 3 3 2 1 3 2 3 35 2.1 4
Seniors 2 1 3 2 2 2 1 2 1 4 2 3 1 7 4 9 46 2.9 9
Adults 42 35 35 41 33 31 42 34 31 26 35 24 33 22 23 28 15 19 15 564 29.7 42
Pass Student 1 1 1 1 4 1.0 1
Seniors 4 4 5 2 8 6 1 4 6 2 5 4 8 4 6 11 8 88 5.2 11
Total 53 47 52 48 48 46 54 45 43 40 51 35 53 33 45 42 47 52 50 884 46.5 54
Adults 48 42 40 46 37 35 50 36 35 35 45 28 42 28 32 36 31 35 30 711 37.4 50
Riders Student 1 1 5 0 2 2 1 3 0 4 2 1 3 3 2 1 3 2 3 39 2.1 5
Seniors 4 4 7 2 9 9 3 6 8 1 4 6 8 2 11 5 13 15 17 134 7.1 17
Total 53 47 52 48 48 46 54 45 43 40 51 35 53 33 45 42 47 52 50 884 46.5 54
0
10
20
30
40
50
60
2 3 4 5 6 9 10 11 12 13 16 17 18 19 20 23 24 25 26 27 30 31 1 2
Date
March Ridership
Daily Ridership
TGO-Rider
T:Go Daily Rider Counts In March, 2020
Sun Sat Sun Mo Tue
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Total Avg Max
2 2 2 3 2 3 2 3 2 2 2 0 1 1 1 1 1 0 0 1 1 0 32 1.5 3
5 3 4 3 6 3 2 7 3 2 2 0 1 1 0 1 1 0 1 1 3 0 49 2.2 7
3 5 3 5 2 3 1 3 3 3 1 0 3 1 3 3 3 0 1 1 3 3 53 2.4 5
5 5 5 2 3 1 5 3 4 3 2 3 3 2 2 3 3 1 1 2 3 1 62 2.8 5
2 2 3 4 4 4 3 1 3 1 3 4 2 1 2 2 2 5 0 1 3 2 54 2.5 5
3 4 4 3 5 4 2 3 4 3 1 7 3 1 3 3 3 4 3 1 0 1 65 3.0 7
5 7 0 1 7 7 2 0 5 3 6 0 2 0 2 2 2 7 6 0 1 2 67 3.0 7
2 3 4 2 2 8 3 2 2 4 5 5 1 2 1 1 1 0 5 2 1 1 57 2.6 8
6 9 2 7 6 8 5 5 6 2 6 2 4 5 0 4 4 5 6 5 1 2 100 4.5 9
5 3 7 7 3 5 5 6 4 4 4 2 2 3 2 2 2 2 2 3 1 2 76 3.5 7
5 1 3 4 1 3 2 4 4 3 1 0 0 2 1 1 2 2 0 2 1 2 44 2.0 5
2 2 2 2 0 2 3 1 1 2 0 1 1 2 0 1 3 0 0 2 0 1 28 1.3 3
45 46 39 43 41 51 35 38 41 32 33 24 23 21 17 24 27 26 25 21 18 17 687 31.2 51
9 14 11 9 12 17 8 13 12 7 9 6 4 5 2 9 10 8 6 7 5 4 187 8.5 17
2 4 3 1 2 2 2 3 1 3 2 1 1 0 0 2 3 1 2 0 2 1 38 1.7 4
4 2 3 2 1 3 2 2 3 1 2 1 0 1 0 0 0 0 1 0 0 0 28 1.3 4
21 18 12 17 16 17 15 12 16 15 15 12 16 11 12 11 8 13 14 13 8 10 302 13.7 21
4 1 4 6 3 4 2 3 2 2 1 1 0 3 2 2 4 3 2 1 3 2 55 2.5 6
5 7 6 8 7 8 6 5 7 4 4 3 2 1 1 0 2 1 0 0 0 0 77 3.5 8
45 46 39 43 41 51 35 38 41 32 33 24 23 21 17 24 27 26 25 21 18 17 687 31.2 51
30 32 23 26 28 34 23 25 28 22 24 18 20 16 14 20 18 21 20 20 13 14 489 22.2 34
6 5 7 7 5 6 4 6 3 5 3 2 1 3 2 4 7 4 4 1 5 3 93 4.2 7
9 9 9 10 8 11 8 7 10 5 6 4 2 2 1 0 2 1 1 0 0 0 105 4.8 11
45 46 39 43 41 51 35 38 41 32 33 24 23 21 17 24 27 26 25 21 18 17 687 31.2 51
Total
Adults
Riders Student Seniors
Total
Total
Adults
Cash Student Seniors
Adults
Pass Student Seniors
Sat Sun Mo Tue We Thu Fri
Time-Start Time-End
6:00 6:59
7:00 7:59
8:00 8:59
9:00 9:59
10:00 10:59
11:00 11:59
12:00 12:59
13:00 13:59
14:00 14:59
15:00 15:59
16:00 16:59
17:00 17:59
Mo Tue We Thu Fri Sat Sun Mo Tue Wed Thu Fri Sat Sun Mo Tue We Thu Fri
T:Go Daily Rider Counts April 2020
Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon
Tue Wed Thu Fri Sat Sun
Mon Tue Wed Thu Fri Sat Sun
Mon Tue Wed Thu
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Total Avg Max
0 1 0 0 0 0 0 1 0 0 0 0 0 1 1 0 0 0 0 0 4 0.2 1
1 0 1 1 1 0 1 0 1 0 1 0 1 0 1 1 0 1 1 1 13 0.7 1
1 1 1 1 2 1 2 1 0 0 0 1 0 1 0 1 1 0 0 0 14 0.7 2
2 2 0 1 1 1 2 0 2 1 2 0 2 0 2 0 0 1 1 1 21 1.1 2
2 1 2 0 1 2 1 1 3 0 1 1 1 2 1 2 1 0 1 2 25 1.3 3
1 4 3 3 1 2 2 2 1 2 0 2 0 1 0 0 2 1 2 1 30 1.5 4
3 3 2 2 0 1 1 0 0 2 1 0 1 0 1 1 0 1 0 0 19 1.0 3
1 3 2 1 2 3 0 3 2 1 2 1 1 1 1 3 2 0 2 1 32 1.6 3
0 2 3 1 2 2 3 1 1 0 2 2 3 1 2 2 1 2 1 2 33 1.7 3
0 1 1 1 1 1 1 0 3 1 1 1 2 1 1 1 1 1 3 1 23 1.2 3
1 1 1 0 0 1 1 1 0 0 1 2 1 0 0 2 2 1 1 0 16 0.8 2
0 1 0 1 0 0 1 0 0 1 0 0 0 1 1 1 0 0 0 0 7 0.4 1
12 20 16 12 11 14 15 10 13 8 11 10 12 9 11 14 10 8 12 9 237 11.9 20
6 4 4 3 3 4 3 4 2 2 4 3 2 4 4 4 3 6 5 70 3.7 6
1 0 2 0 1 0 0 2 2 0 1 0 0 1 3 1 0 0 0 14 0.7 3
2 0 0 1 1 1 1 0 0 1 0 2 1 2 1 0 0 1 0 14 0.7 2
8 8 3 4 5 5 3 5 3 4 3 4 3 3 5 3 5 3 2 79 4.2 8
0 1 0 2 2 2 2 0 0 2 0 2 1 1 0 1 0 0 0 16 0.8 2
3 3 3 1 2 3 1 2 1 2 2 1 2 0 1 1 0 2 2 32 1.7 3
12 20 16 12 11 14 15 10 13 8 11 10 12 9 11 14 10 8 12 9 237 11.9 20
14 12 7 7 8 9 6 9 5 6 7 7 5 7 9 7 8 9 7 149 7.8 14
1 1 2 2 3 2 2 2 2 2 1 2 1 2 3 2 0 0 0 30 1.6 3
5 3 3 2 3 4 2 2 1 3 2 3 3 2 2 1 0 3 2 46 2.4 5
12 20 16 12 11 14 15 10 13 8 11 10 12 9 11 14 10 8 12 9 237 11.9 20
Riders
Adults Student
Seniors
10
0
2
Total
Pass
Adults Student
Seniors
6
0
1
Total
17:00 17:59
Total
Cash
Adults Student
Seniors
4
0
1
14:00 14:59
15:00 15:59
16:00 16:59
11:00 11:59
12:00 12:59
13:00 13:59
8:00 8:59
9:00 9:59
10:00 10:59
TGO-Rider
Time-Start Time-End
6:00 6:59
7:00 7:59
262330227201288275172136147187701031851324832464256353814232877772457727589414628141220461403207412377424568706564302796833164603227492922455160072772121415658888877328230
100
200
300
400
500
600
700
800
June July August September October November December January February March April May JuneRidership
Month
Payment Type by Month
Adult Cash
Student Cash
Senior Cash
Adult Pass
Student Pass
Senior Pass
723 733 684
613 665 699 740
842
711
489
149 171
516
77 8
4
40
59
131
147
129
134
105
46 20
43
149
154
46 78
113
95
71
78
39
93
30 23
28
0
200
400
600
800
1000
1200
June July August September October November December January February March April May June
Riders by Month
Student
Senior
Adult
0
20
40
60
80
100
120
140
160
6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00Ridership
Time of Day
Ridership Distribution by the Hour
June
July
August
September
October
November
December
Jan-20
Feb-20
Mar-20
Apr-20
May-20
Jun-20
0
20
40
60
80
100
120
140
160
180
200
Senior Adult Student Child Vet Supp P
Ridership by Fare Type
Cash
Single Ride Ticket
10 Ride Pass
Monthly Pass
0
20
40
60
80
100
120
140
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19A 19B 20A 20B 21A 21B 22A 22B 23 24 25 26 27 28 29
Ridership By Stop (Boarding)
0
20
40
60
80
100
120
On Off On Off On Off On Off On Off On Off On Off On Off On Off On Off On Off On Off
6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00
Ridership by Time
* Child / Vet / Support Person recorded as Cash but ride Free.
0
2
4
6
8
10
12
14
16
18
99 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 102 99
Ridership by Stop
On
Off
0
2
4
6
8
10
12
14
On Off On Off On Off On Off On Off
Run 1 -6:30 Run 2 - 9:00 Run 3 -11:30 Run 4 - 14:30 Run 5 - 17:00
Ridership by Run
0
2
4
6
8
10
12
14
16
Senior Adult Student 5+ Child <5* Vet * Supp P *
Fare Type Count
Cash
Single Ride Ticket
Day Pass
10 Ride Pass
Monthly Pass
0
0.2
0.4
0.6
0.8
1
1.2
On Off On Off On Off On Off On Off On Off
Run 1 - 10:15 Run 2 - 10:49 Run 3 - 12:45 Run 4 - 13:19 Run 5 - 15:45 Run 6 - 16:19
Ridership by Run
0
0.5
1
1.5
2
2.5
Senior Adult Stud 5+ Child <5* Vet* Supp P*
Fare Type Count
Cash
Single Ride Ticket
Day Pass
10 Ride Pass
Monthly Pass
0
0.5
1
1.5
2
2.5
99 302 303 304 305
Ridership by Stop
On
Off
0
1
2
3
4
5
6
7
99 114 403 404 405 406
Ridership By Stop
On
Off
0
1
2
3
4
5
6
7
Senior Adult Student Child Vet Supp P
Fare Type Count
Cash
Single Ride Ticket
Day Pass
10 Ride Pass
Monthly Pass
0
1
2
3
4
5
6
On Off On Off On Off On Off
Run 1 - 08:00 Run 2 - 10:11 Run 3 - 15:45 Run 4 - 17:56
Ridership By Run
‒
‒
‒
‒
‒
‒
11-006 Page 1 of 7
TRANSPORATION
Policy 11-006: T:GO Advertising Policy
Approval Date: July, 13, 2020
Approval Authority: Council, By-Law 2020-0XX
Effective Date: August 01, 2020
Next Scheduled Review Year: 2025
Department: Operations Services
Last reviewed: Month, n/a
Revision Date/s: n/a
Schedules: n/a
POLICY STATEMENT
The Town of Tillsonburg welcomes and encourages advertising. All advertising shall be
consistent with the Town of Tillsonburg’s vision, mission, and values, and will not
compromise or contradict any by-law or policy of the Town, or negatively reflect on the
Town’s reputation or public image.
The T:GO Advertising Policy is based on providing guidance on acceptable advertising
to be posted on transit vehicles operating under contract with the Town of Tillsonburg.
The Town is guided by the general principles embodied in the Canadian Code of
Advertising Standards, in determining the acceptance of advertising.
The Town will not accept advertising of questionable taste or which is irritating in its
content or method of presentation.
Advertising must not condone any form of personal discrimination, including
discrimination on a prohibited ground pursuant to the Canadian Human Rights Act and
the Province of Ontario’s Human Rights Code.
Advertising, including advertising of a political or a religious nature, is permitted
provided that it meets the requirements of these Standards and of generally accepted
advertising standards, including the Canadian Code of Advertising
Standards. However, all political advertising will indicate that the advertisement is paid
for by a party or candidate so as to avoid giving the impression that the Town is
supporting a given party or candidate.
11-006 Page 2 of 7
The Canadian Charter of Rights and Freedoms guarantees everyone the rights and
freedoms set out therein, including the right to freedom of expression. In a 2009 court
decision, the Supreme Court of Canada ruled that a public transit agency is subject to
the Charter in its role as the host of the advertising. In choosing to accept advertising
on T:GO vehicles, the Town must not limit the expression of an Advertiser by refusing
an Advertisement except as permitted under Section 1 and/or 2(b) of the Charter as
applicable.
Advertising that promotes the values of the Town of Tillsonburg shall be encouraged to
promote:
Connected – A strong sense of community, a history of engagement and
collaboration, and strong connections to surrounding markets based on a
strategic location within Southwestern Ontario.
Enriched – A high quality of life evidenced by community centre programs,
opportunities to be meaningfully involved, abundance of parks and green spaces,
and a rural/ urban influence that combines for a sustainable, comfortable pace.
Inspired – An entrepreneurial spirit and strong work ethic with leadership in agri-
business and related ventures and a track record of “Made in Tillsonburg”
solutions.
SCOPE
This policy applies to the operation of T:GO Transit for both the In-Town service and the
Inter-Community Pilot Project service.
DEFINITIONS
Advertisement is defined as any message (the content of which is controlled by the
Advertiser), or proposed message, with the intent to influence T:GO riders’ choice,
opinion or behavior, which message is posted (or is to be posted), and includes
Advocacy Advertisements and Election Signs.
Advertiser is defined as the entity requesting from the Company to post
Advertisements on T:GO operated vehicles or property.
Advertising Standards Canada is the not-for-profit Canadian advertising industry body
committed to creating and maintaining community confidence in advertising and to
ensuring the integrity and viability of advertising through industry self-regulation.
11-006 Page 3 of 7
Advocacy Advertisement is defined as an Advertisement which presents information
or a point-of-view that attempts to influence public opinion on specific political, economic
or social issues.
Applicable Laws is defined as any federal, provincial or municipal law, rule, statute,
regulation, by-law (including Town of Tillsonburg by-laws), order, ordinance, protocol,
policy, notice, direction, judgment or other requirement issued by any government,
board, commission or tribunal, or any court or regulation-making entity, or regulatory
authority having jurisdiction over advertising. Applicable laws shall include T:GO
policies. For greater clarity, Applicable laws include the Ontario Human Rights Code.
Canadian Code of Advertising Standards is the Advertising Standards of Canada
Code and is the advertising industry’s principal instrument of advertising self-regulation
in Canada administered by Advertising Standards Canada. The Advertising Standards
Canada Code sets the criteria for acceptable advertising and forms the basis upon
which advertising is evaluated in response to consumer, trade or special interest group
complaints.
Company is defined as the entity which has contracted with the Town of Tillsonburg for
the right to sell advertising space on T:GO Property for the purpose of posting
Advertisements.
Election Signs is defined as any sign, including an outsider election sign, advertising or
promoting a candidate in a federal, provincial or municipal election, including an election
of a local board or commission; or a sign intended to influence persons to vote for or
against any candidate or any question or bylaw submitted to the electors under Section
8 of the Municipal Elections Act, 1996.
Operator is defined as the contractor and their employees operating the service
through a contract with the Town of Tillsonburg.
Service Area is defined as the Communities served with transit stops including the
Town of Tillsonburg.
T:GO Property is defined as all lands, facilities, structures, stations and vehicles
owned, leased, occupied, maintained or operated on behalf of T:GO.
11-006 Page 4 of 7
IMPLEMENTATION PROCEDURE
1. Advertising:
The Town encourages advertising that:
• Recognizes the changing roles of men and women in today’s society and reflects
this in the distribution of labour, the range of occupations shown and the
assignment of roles in the workplace and in the home;
• Portrays people as they are – of varying ages, appearances, ethnic and cultural
heritages;
• Portrays people as users, buyers and decision makers, and not as
inappropriately dependent upon the product being advertised;
• Uses models for other than solely attention getting purposes, avoiding
particularly the display of lightly clothed models whose presence is not relevant
to the product being advertised;
• Portrays positive body images of people, avoiding the use of extreme and
inappropriate postures that inappropriately accentuate one part of the body,
thereby fragmenting that part from the total person; and,
• Promotes the values and vision of the local economy within the Town of
Tillsonburg and surrounding area.
The Town will only accept advertising that does not, in the opinion of the Town,
disparage any Town service or promote a product by drawing a negative comparison
with a Town service, or discourages the use of public transit.
In keeping with the Canadian Code of Advertising Standards, in all cases, advertising
shall not:
• Demean, denigrate, or disparage any identifiable person, group or persons,
organization, profession, product or service, or attempt to bring them into any
public contempt or ridicule;
• Undermine human dignity, or display obvious indifference to, or encourage,
gratuitously and without merit, conduct or attitudes that offend the standards of
public decency among a significant segment of a population; and,
11-006 Page 5 of 7
• Appear in a realistic manner to exploit, condone or incite violence, nor appear to
condone, encourage or exhibit obvious indifference to unlawful behaviour.
Although the Town is guided by the Canadian Code of Advertising Standards, the Town
is the sole and final arbiter in all matters relating to advertising acceptance. The Town
may refuse, or order removal of any advertising material at any time at its absolute
discretion.
2. Disagreement:
The following process shall be applied in cases of disagreement between the Company
and a potential advertiser:
• Potential advertisers shall deal with the Company directly, and the Company
shall interpret the policy. If there is disagreement between the Company and a
potential advertiser on policy interpretation, the matter may be referred to the
Town;
• A contract must be signed with the Company before the matter will be considered
by the Town. In cases where the content of the ad is in dispute, the contract will
be signed “subject to approval” by the Town;
• Town staff charged with the responsibility of interpreting and implementing the
Town advertising policy may overrule decisions made by the Company.
Should a change in policy be requested or a question of policy interpretation be raised
by potential advertisers, the Town may become involved, at its discretion. The Town
continues to be the sole and final arbiter in all matters relating to Town advertising
acceptance.
Tobacco and Vaping product Advertisements are not acceptable. Any displays
depicting the use of tobacco and vaping or consumption of tobacco or vaping products
shall be refused.
The Company agrees that advertising is to be accepted based on all current or future
policies of acceptable advertising and the Town shall not be held responsible for any
loss of advertising business as a result of any changes it shall make in its policy
regarding the acceptability of certain types of advertising or individual advertisements.
11-006 Page 6 of 7
Advertisements of alcoholic products may be accepted so long as permitted by law
whether Federal, Provincial or Municipal or the Liquor Licencing Board of
Ontario. Notwithstanding the above, the Town may at any time, by providing the
Company with 90 days advance notice, alter its policy on the advertising of alcoholic
products.
3. Complaints:
A person wishing to make a complaint about an Advertisement posted on T:GO
Property may file the complaint with Advertising Standards Canada
at www.adstandards.com Should the Operator or the Town receive a complaint of an
Advertisement posted on T:GO Property, the Operator and the Town shall direct the
complainant to file the complaint with Advertising Standards Canada
at www.adstandards.com
In the event that Advertising Standards Canada determines that a complaint in not
within its mandate to investigate, the complaint shall be referred to the Town for review
to determine whether the Advertisement at issue complies with the Guidelines for
Acceptance as set out in this policy.
The Town shall have the right to reject, remove, or to have the Company remove, any
Advertisement from Town Property at no cost to the Town.
4. Service Disruptions:
It is understood that best efforts are made to ensure vehicles are operating on the
routes as much as possible. In the event of a vehicle with advertising is out of service
for whatever reason, there will not be any refund provided.
5. Advertising Terms:
Advertisers must adhere to the following terms thorough the Company:
• Advertisers will be responsible for ordering, purchasing and delivery of their
advertising sign.
• Advertising signs will comply with the specifications set forth by the Company.
• The advertiser will be responsible for all associated costs (materials, labour,
artwork, etc.) for the ad(s).
• Approved ads will be installed by the Company.
• Expired ads will be removed from their locations by the Company.
• Advertising expiration dates will be in the terms of the contract. All contracts will
have specified terms with a clear time limit.
11-006 Page 7 of 7
The Company shall obtain both local and small business advertisers along with national
advertisers to maximize the revenue generated through the best market value for the
advertising space. The Company will be paid a commission based on the advertising
sales and all other services to be provided. Preference is to be given to local and small
businesses in both pricing and scheduling for placement of ads on the bus.
The Town of Tillsonburg reserves the right to schedule advertising space for its own
purposes to promote services and public messages as the Town feels necessary.