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190820 Transit AGDThe Corporation of the Town of Tillsonburg Tillsonburg Transit Advisory Committee August 20, 2019 10:00 a.m. Suite 203, 200 Broadway, 2nd Floor AGENDA 1.Call to Order 2.Adoption of Agenda Proposed Resolution #1 Moved by: Seconded by: THAT the Agenda as prepared for the Tillsonburg Transit Advisory Committee meeting of August 20, 2019, be adopted. 3.Disclosures of Pecuniary Interest and the General Nature Thereof 4.Adoption of Minutes of Previous Meeting (Attached) Proposed Resolution #2 Moved by: Seconded by: THAT the minutes of the Tillsonburg Transit Advisory Committee dated July 16, 2019, be approved. 5.Presentations/Deputations 6.General Business & Reports 6.1. T:GO Transit 6.1.1. Draft Transit Survey (Attached) 6.1.2. Draft Communications & Marketing Plan (Attached) 6.1.3. Report OPS 19-35 TGO Fare Structure & Launch Update (Attached) 6.1.4. Action Item Summary (Attached) 6.1.5. Style of bus 6.2. Inter-Community Transit 6.2.1. Draft Routes & Schedule (Attached) 7.Correspondence 8.Other Business Committee: Tillsonburg Transit Advisory Committee Page - 2 - of 2 Date: Tuesday, August 20, 2019 9. Next Meeting Tuesday, September 17, 2019, at 10:00 a.m. at the Corporate Office in Suite 203, 200 Broadway, Tillsonburg, ON. 10. Adjournment Proposed Resolution #3 Moved by: Seconded by: THAT the August 20, 2019 Tillsonburg Transit Advisory Committee meeting be adjourned at _____ a.m. The Corporation of the Town of Tillsonburg Tillsonburg Transit Advisory Committee July 16, 2019 10:00 a.m. Suite 203, 200 Broadway, 2nd Floor MINUTES Present: Cindy Allen, David Brown, Sherry Hamilton, Kathryn Leatherland, Pete Luciani, Carolijn Verbakel and John Verbakel. Regrets: Lynn Temoin Also Present: Kevin De Leebeeck, Director of Operations Amelia Jaggard, Legislative Services Coordinator Alex Piggott, Transit Coordinator Regrets: David Calder, Chief Administrative Officer 1. Call to Order The meeting was called to order at 10:01 a.m. 2. Adoption of Agenda Proposed Resolution #1 Moved by: Carolijn Verbakel Seconded by: Cindy Allen THAT the Agenda as prepared for the Tillsonburg Transit Advisory Committee meeting of July 16, 2019, be adopted. Carried. 3. Disclosures of Pecuniary Interest and the General Nature Thereof There were no disclosures of pecuniary interest declared. 4. Adoption of Minutes of Previous Meeting Proposed Resolution #2 Moved by: Kathryn Leatherland Seconded by: Pete Luciani THAT the minutes of the Tillsonburg Transit Advisory Committee dated June 18, 2019, be approved. Carried. Committee: Tillsonburg Transit Advisory Committee Page - 2 - of 3 Date: July 16, 2019 5. Presentations/Deputations 5.1. Ride Norfolk Trip (Cindy Allen) Cindy A. provided a summary of her experience riding the Ride Norfolk Transit Bus from Tillsonburg to Norfolk County. Cindy A. met with Blaire Sylvester, Public Transportation Coordinator for Norfolk County. Blair S. would be willing to attend a committee meeting to collaborate. The Ride Norfolk bus driver said riders with mobility issues have not experienced any challenges with their current style of bus. 6. General Business & Reports 6.1. T:GO Transit 6.1.1. Ridership Stats Consistently Averaging 44 ½ riders per day. 6.1.2. Finalized Route and Schedule Staff have tested the route and revised to accommodate Livingston Centre and Queen St. Apartments. Installation of the bus stop signs will take approximately two weeks once they are received. A “Coming Soon” tape will be affixed to one side of each bus stop sign until the launch date of August 20th 2019.. Staff to ask the service provider if they collect ridership stats on the usage of the service by persons with mobility issues and trip purpose stats. It was noted that if the bus driver is asking multiple questions it could cause delay in schedule/route timing. It was suggested to have a ridership survey to handout to passengers. The survey could also be available online to request feedback from both the current ridership and those not currently using the system. Staff to prepare a draft ridership survey to present at the next committee meeting. 6.1.3. Action Item Summary Staff are exploring an agreement to have bus tickets sold at locations that currently sell bag tags. Staff confirmed with the service provider that the drivers have high visibility vests available to them for when they exit the vehicle. Committee: Tillsonburg Transit Advisory Committee Page - 3 - of 3 Date: July 16, 2019 It was suggested that a different style of bus could increase ridership capacity. Staff confirmed that the in-town transit service RFP did not specify a certain style of bus; each proponent proposed what style of bus they would utilize. Review of the style of bus to be an item on the next Agenda. 6.1.4. Launch Date – August 20, 2019 6.1.5. Proposed Fare Rate Structure Motion: Moved by: John Verbakel Seconded by: Pete Luciani THAT the committee endorse the proposed fare rare structure for the in- Town TGO service, as presented. Carried. 6.2. Inter-Community Transit 6.2.1. Transit Coordinator Introduction – Alex Piggott 6.2.2. Transit Consulting Services RFP awarded The first task will be reviewing routes and schedules. Staff are in the early stages of discussion with the County regarding support for the TGO system. 6.2.3. Transfer Payment Agreement received from MTO A By-Law will be brought forward at the Council meeting on Monday, August 12, 2019, to authorize the Mayor and the Clerk to execute the agreement. 7. Correspondence 8. Other Business 9. Next Meeting Tuesday, August 20, 2019, at 10:00 a.m. at the Corporate Office in Suite 203, 200 Broadway, Tillsonburg, ON. 10. Adjournment Proposed Resolution #3 Moved by: Cindy Allen Seconded by: Pete Luciani THAT the July 16, 2019 Tillsonburg Transit Advisory Committee meeting be adjourned at 11:05 a.m. Carried. Transit Survey Questions Question 1: Have you tried the T:GO service? o Yes o No Questions –No Response stream • Please tell us why you have not tried the T:GO service? o I do not know anything about the service o The service does not go to where I need to go o The hours of service do not work for me o It is too expensive to ride o I prefer to drive to my location • Would you consider taking the bus in the future? o Yes o No Questions – Yes Response stream • How did you learn about the T:GO bus system? o Facebook o Towns Website o News Paper o A poster at a retailer/store o Picked up a bus map o Previous TGO user • Did you find your bus stop easy to get to? o Yes o No • What was the purpose for your trip? o Go to work o Go to school o Go to a medical appointment o Go visit a friend/social outing o Go shopping • How would you identify yourself? o A Senior-65 and older o A Student – 5 to 18 o A Adult- 18 to 65 • Do you require any form of assistance when using the bus? o I require a support person o I use a walker o I use a wheelchair o I do not require any assistance • Was your bus stop clearly marked where you boarded the bus? o Yes o No • Was the bus on time? o Yes o No • Did you find the bus easy to board and exit? o Yes o No • In your opinion, did you find the bus to be clean? o Yes o No • In your opinion, was the driver friendly and courteous? o Yes o No • Could you read and hear the stop announcement system? o Yes o No • When you exited the bus, was the stop clearly marked? o Yes o No • How did you pay for your bus ride? o Cash o 10 ride pass o Day pass o Monthly pass • If you use a pass, did you find a retailer easily? o Yes o No o I did not use a pass, I paid cash • Do you believe the cost of the passes to be? o To cheap and should be increased o Good value o To expensive • Are there any comments you want to provide? Page 1 / 5 T:GO Intown Communications and Marketing Plan With the T:GO system converting from a on demand service to a fixed route, fixed schedule system on August 20th a communications and marketing plan needs to be implemented to ensure key messages about the system are communicated to potential users. Key messages needs to reach all residents within Tillsonburg using a variety of media sources and be geared towards different demographics such as seniors, students and adults. Key messages need to include information on the new routes, where and when they can get on the bus, fare media and where it can be purchased, plus where to find additional information about T :GO. All marketing material will include the T:GO logo as brand recognition for the transit service in Tillsonburg. The communications and marketing plan will utilize the following resources and techniques:  Posters and brochures at Community Boards and Retail Locations: Posters will be created to promote the change to a fixed route sys tem and include information on the fares, where to get a map/brochure, where to obtain a bus pass and basic information such as the hours of operation. There are public information boards througho ut the Town at Seniors Centres, Community Centres, Library, retailers, etc where posters can be posted for people to read. In addition to this, we will be asking retailers to make available brochures so people can pickup them up and distribute them further to potential customers. Posters need to draw the attention of interested people and are good for providing consistent information to people for a couple of months. Posters are a good and inexpensive way to get information out to the public for a longer period of time. o Est. Cost: The estimated cost for this is $550 for 2,500 brochures and posters.  Town’s Facebook Page: The Towns Facebook page is a good media source to interact directly with residents. The Facebook page will be used to provide information on the date of the change to the fixed route system, the fares and where residents can purchase the fares plus promotion of the T:GO webpage to get more information. When the bus stop signs start going up, questions will start to come in about the changes and Facebook is an excellent tool to explain what changes are coming. Facebook posts need to be simple and short messages to effectively utilize it as a promotion tool. Facebook is good to get information out fast, however is short term advertising and is good for promoting a change or updating information. This advertising method is an inexpensive and effective method for targeted different demographics such as students. o Est. Cost: There is no additional cost for this advertising. Page 2 / 5  Town’s website: The Town’s website has a news page that can be used to keep residents informed of the changes to the T:GO system. A simple news release can include when the changes are starting, where to purchases passes and the types of passes available, where to get brochures, etc. Plus the link to the T :GO website can be promoted for residents to find more specific and detailed information on the service. This method is an inexpensive method of providing a lot of information to everyone interested. o Est. Cost: There is no additional cost for this advertising.  Town’s Newsletter: The Town uses the local paper to include information on what is happening in Tillsonburg. The changes to the system can be promoted in this publication and provide links to the T:GO website for additional information. The Town has an ongoing publication contract with the local paper, making it an inexpensive method of promoting T:GO to residents in Tillsonburg. o Est. Cost: This costs approximately $200 for a quarter of the ad space.  Local Newspapers: Newspapers are good for delivering a consistent message over a longer period of time. Papers such as Snapd promote that readers keep the paper in their homes for 1 to 4 weeks and that readers will read the paper several times a month. Circulation of papers varies based on free delivers to households such as the Lakeshore Shopper and free papers that are picked up at a variety store such as Snapd. The cost of advertising in newspapers is increasing. Papers are increasing their circulation areas making them effective for regional advertising. o Est. Cost: It costs approximately $800.00 for a half page ad for one publication.  Community Events: Participation at Community Events such as the Tillsonburg Fall Fair, Home Show, Ribfest and Turtlefest are excellent opportunities to talk one on one with potential customers, answer any specific questions people have about the service, hand out brochures, promote the system by offering a free bus pass for people interested in trying the transit system, plus have the bus at the event for people to actually get on the bus, walk around it and see firsthand the features on the bus. This will assist with any uncertainty of how to ride the transit system in Tillsonburg. This method costs more to provide the bus and staff time, however is very effective in directly answering questions and providing information on a one on one basis. o Est. Cost: It costs approximately $500 a day for this promotion and plan to attend two events this fall for a total cost of $1,000 Page 3 / 5  Promotional Passes: Promotional Passes or Free bus passes is a good way for interested residents to ride the bus with no cost commitment, just the ir time. It provides them a chance to explore the Town and the Transit service and hopefully get a good impression of the transit service and tell others about their experience. Promotional passes can be handed out at Community Events such as Turtlefest, and handed at other community interactions such a visit to a school to talk to a class about Transit. There is minimal cost for this and is a good promotional tool to get people on the bus that may not consider the bus as a transportation option. o Est. Cost: Each pass has a retail value of $2.50 and can cost $250 if we had out 100 passes at events.  Google Advertising: This is a simple and effective way to promote T :GO within Tillsonburg. Websites such as the W eather Network utilize Google Ads from recent searches plus the location of the device from its IP address to direct the ad to the individual device. The ads can promote the system plus direct people to the T :GO website to get more specific information. This kind of advertising is good for reaching out to tech savvy adults and students at a relativity inexpensive cost. This is good for promoting changes or refreshing interesting in the system as it is short term advertising. o Est. Cost: The payments are based on traffic to the website. A budget of $300 will be used over a 3 month period.  Rogers TV: Rogers TV is always looking for community news and things that are happening within Oxford County. Staff can work with Rogers TV to produce a documentary series on the transit system explaining the routes, the bus, hours of service, etc. There is minimal cost for this promotion as Rogers TV is a community service that is often seeking information in the community. Reruns make this a good low cost promotional tool. o Est. Cost: There is no additional cost for this advertising.  Visit Senior Centres and Homes: Seniors Centres typically have social and information events where they invite people to come in and talk about a variety of topics. Seeking out these opportunities to attend a coffee socials, lunch, etc gives the opportunity to give a presentation and to talk to people about the service. This kind of interaction gives the opportunity to talk one on one with potential clients about their specific needs, concerns and perceptions of the system and discuss how the transit system can meet their needs. There can be minimal costs associated with this kind of community engagement for small items such as coffee and cookies for the social meeting and staff time. o Est. Cost: Approximately $50 per visit for items such as coffee and promotional passes. The intent is to do 4 visits for a cost of $200.00 Page 4 / 5  School Information Packages: Working with the local school boards, information can be provided in school packages, whether its newsletters, pamphlets, posters, etc to provide information to students about the transit system in Tillsonburg. This is a good method to focus material specifically at students at little cost. o Est. Cost: There is no additional cost for this advertising as brochures are already printed.  Radio Advertising: Radio is a good method to get a message out to a certain audience over a short period of time. Radio stations have information on their listener demographics and times of peak listeners to targe t advertising. Radio advertising can be expensive in comparison to other forms of media, however reaches an audience in a wide area in a short period of time. o Est. Cost: Costs vary, but can be up to $5,000 for a two week campaign on two radio local radio stations.  Billboards: Billboards are good at getting messages out to motorists as they are often found along roadsides. The message is a static display poster that is often displayed for a period of three months or longer depending on the budget available. This method is expensive in comparison with other forms of media but is targeted to motorists travell ing by the billboard. This kind of advertising is good for regional wide advertising campaigns. o Est. Cost: The minimum package is 3 different billboards for $3,125 a month.  Rinkboards: Rinkboards are similar to billboards and are targeted to people at arenas. The Town has access to two hockey rinks and one outdoor rink that advertising can be placed on. This is good for long term advertising campaigns to a focus ed audience, typically adults and students and is relatively cost effective in comparison to other advertising. o Est. Cost: The cost ranges from $430 to $710 per year depending on the rink.  Media Releases: Media releases are good to give information to the public about news happening and are often used to kick off an advertising campaign. Media releases are released by the Town to provide information; however it is up to the individual media service (radio, TV, newspaper) to pickup the information and decide if they are news worthy. This often depends on current events happening that day and whether these media services wish to inform people in their news broadcasts. This is an inexpensive method to get information out, however relies on the media to choose to share this information or not and involves staff time responding to media information requests. o Est. Cost: There is no additional cost for this advertising. Page 5 / 5 The communications and marketing plan will need to continue to promote the transit system after the launch date of the fixed route within the assigned advertising and promotions budget. Advertising campaigns need to continue throughout the year using a variety of techniques listed above to remind people of the benefits of the T:GO system offers to increase ridership. Campaigns need to align with events throughout the year such as back to school, Christmas, and seasonal changes such as spring, and summer to promote the benefits of using public transit. For the changes starting on August 20 th, the plan is to utilize Posters and brochures at Community Boards and Retail Locations, Town’s Facebook Page, Town’s website, Town’s Newsletter, Community Events such as the Tillsonburg Fall Fair, Google Advertising, Promotional Passes and a Media Releases to create a buzz about the changes. We will start to visit Senior Centres and Homes and provide information in School Information Packages when they become available. Promotional passes will be handed out at community events such as the Tillsonburg Fall Fair and visits to senior centres to interested individuals to let them try the service at no cost. With the fixed route service starting on August 20th, the Town can allow people who purchase a September monthly bus pass to ride for free for the remainder of the month of August. This will encourage the sale of monthly passes and extend t he value of the pass. The total cost of this campaign is anticipated to be $2,500. To continue the advertising campaign within the service area of T :GO, campaigns will consider the use of Rinkboards when they become available, continue with Posters and brochures at Community Boards and Retail Locations while continuing to visit Senior Centres and Homes and advertising in local Newspapers. Should the opportunity arise for Rogers TV or local radio interviews, this will be included in the campaigns. A good communications and marketing campaign will also assist in building ridership and increasing revenue from fares. Ridership trends will be monitored to show the effectiveness of the advertising and marketing campaign. As the system continues to grow, the advertising and marketing campaign needs to increase t o meet the demands of the changing community and make the system a success. Report Title T:GO Fare Rate Structure and Launch Update Report No. OPS 19-35 Author Kevin De Leebeeck, P.Eng., Director of Operations Meeting Type Council Meeting Council Date August 12, 2019 Attachments • TGO Brochure • TGO Bus Stop Sign • Draft TGO In-Town Communications & Marketing Plan Page 1 / 3 RECOMMENDATION THAT Council receive Report OPS 19-35, T:GO Fare Rate Structure and Launch Update; AND THAT a By-law to amend By-law 4251-2019 Rates and Fees to include the Fare Rate Structure for the T:GO in-town service be brought forward for Council consideration. SUMMARY On June 18th 2019 the Tillsonburg Transit Advisory Committee (TTAC) discussed the need for a more structured fare rate system for T:GO that would consider discounted passes and special fare rates for youth/students, seniors, support persons and veterans. Staff subsequently reviewed transit fare rate structures of neighbouring transit agencies such as Woodstock, Stratford, Norfolk and Brantford and presented the following fare rate structure to the Committee at their July 16th 2019 meeting. In-Town Service Single Ride 10 Ride Pass Day Pass Monthly Pass Adults $2.50 $20.00 $8.00 $60.00 Seniors (60+) $2.00 $16.00 $6.00 $48.00 Students $2.00 $16.00 $6.00 $48.00 Child (5 and under) Free Free Free Free Support Person Free Free Free Free Veteran Free Free Free Free The Committee discussed the proposed fare rate structure and subsequently passed the following resolution: “THAT the committee endorse the proposed fare rare structure for the in-Town T:GO service, as presented.” It should be noted that there is a nominal increase in the Adult single ride transit fare from $2.00 to $2.50 however there are also incentives for all users to purchase multiple rides or monthly passes that lower the overall cost per ride. Page 2 / 3 It was also suggested by the TTAC that the sale of T:GO tickets and passes be expanded beyond the Customer Service Centre. At the time of preparing this report staff have secured the following vendor locations for the sale of in-town T:GO tickets and passes and will continue to silicate other potential vendors. Vendor Location Vendor Location • Customer Service Centre 10 Lisgar Ave. • Tillsonburg Community Centre 45 Hardy Ave. • CNIB Lotto Centre Town Centre Mall • Oxford Mini Mart 67 Oxford St. • Corner Convenience 150 North St. E. • Sobeys 678 Broadway • Chrissy’s Corner Store 170 Tillson Ave. • Coward Pharmacy 165 Broadway • R & P Convenience 86 Simcoe St. • DNT Convenience 510 Broadway • Maple View Variety 126 Concession St. E • Q-Mart 230 Lisgar Ave. CONSULTATION/COMMUNICATION Further to the Report OPS 19-12 regarding the draft T:GO routes and schedules staff have completed several iterations of the routes and schedule incorporating the various comments received from the committee, Council and the public since re-launching the new T:GO webpage (www.tillsonburg.ca/TGO) on May 1st 2019. In addition a new local phone number of 519-842- 4TGO (4846) has been secured for the exclusive use of T:GO. The finalized routes, schedules, new phone number and fare rate structure have all been incorporated into the updated T:GO brochure (attached) that will be used to help promote the new fixed route system which is planned to launch on August 20th 2019. New transit bus stop signage (attached) is also currently being installed. Brochures will be distributed to all municipal offices, current users, retirement communities, apartment complexes, and will also be distributed to each student body during the ‘Back to School’ week this upcoming September. In addition T:GO will be present at the Tillsonburg Fair on August 17th 2019 to provide information and promote the launch of the fixed route system through the distribution of brochures and free marked single ride tickets for data tracking purposes. The attached draft T:GO In-Town Communications and Marketing Plan provides more detailed information on the various means that will be used to help inform and promote T:GO leading up to and following the implementation of the new in-town fixed route system. It should be noted that the draft T:GO In- Town Communications and Marketing Plan has only recently been circulated to the TTAC for comment and will be discussed further at their August 20th 2019 meeting. Page 3 / 3 FINANCIAL IMPACT/FUNDING SOURCE There continues to be a strong consensus among TTAC members that providing a consistent reliable service will help build ridership and increase revenue from fares. In addition the incentives offered for multiple rides or monthly passes provides more value to the public which is anticipated to lead to increased overall sales and ridership. Furthermore a good communications and marketing campaign will also assist in building ridership and increase revenue from fares. The estimated cost associated with installing new bus stop signage ($2,500) and the selected proposed strategies within the draft T:GO In-Town Communications and Marketing plan ($2,500) totals approximately $5,000. COMMUNITY STRATEGIC PLAN (CSP) IMPACT 1. Excellence in Local Government ☒ Demonstrate strong leadership in Town initiatives ☐ Streamline communication and effectively collaborate within local government ☐ Demonstrate accountability 2. Economic Sustainability ☐ Support new and existing businesses and provide a variety of employment opportunities ☐ Provide diverse retail services in the downtown core ☐ Provide appropriate education and training opportunities in line with Tillsonburg’s economy 3. Demographic Balance ☒ Make Tillsonburg an attractive place to live for youth and young professionals ☒ Provide opportunities for families to thrive ☒ Support the aging population and an active senior citizenship 4. Culture and Community ☒ Promote Tillsonburg as a unique and welcoming community ☐ Provide a variety of leisure and cultural opportunities to suit all interests ☒ Improve mobility and promote environmentally sustainable living GO T:GO Transit In-Town Rider Guide MAPS & SCHEDULES EFFECTIVE August 20, 2019 Stop Location Time* 1 Town Centre Mall :00 2 Tillson Ave. & Livingston Centre :03 3 Bridge St. & Queen St.:04 4 Maple Lane & Concession St. E.:06 5 Joseph St. & Maple Lane :07 6 Lisgar Ave. & Van Norman Dr.:10 7 Tillsonburg Community Centre :12 8 Devonshire Ave. & Broadway :14 9 Broadway & North St.:16 10 Broadway & Sobey’s :17 11 South Ridge Public School :19 12 Glendale Dr. & Quarter Town Line :21 13 Glendale High School :23 14 Glendale Dr. & Victoria St.:24 15 Bear St. & Rolph St. (Tillsonburg Hospital):26 16 Bridge St. W. & Station Arts Centre :27 17 Bidwell St. & Brock St. W.:29 18 Baldwin St. & Trottier Dr.:31 19A Baldwin Place Recreation Centre :33 20A Westfield Public School :35 21A Hickory Hills Recreation Centre :37 22A Wilson Ave & Seres Dr.:38 23 Baldwin St. & Broadway :40 24 Simcoe St. & Tillson St.:43 25 Norfolk Mall :46 26 Simcoe St. & Mall Rd.:48 27 Harvest Crossing Retirement Centre :50 28 Simcoe St. & Tillsonburg Cemetery :52 29 Oxford St. & Cat Alley :55 RED LINE Hours of Operation: 8:00 AM to 2:00 PM 4:00 PM to 6:00 PM Stop Location Time* 1 Town Centre Mall :00 2 Tillson Ave. & Livingston Centre :03 3 Bridge St. & Queen St.:04 4 Maple Lane & Concession St. E.:06 5 Joseph St. & Maple Lane :07 6 Lisgar Ave. & Van Norman Dr.:10 7 Tillsonburg Community Centre :12 8 Devonshire Ave. & Broadway :14 9 Broadway & North St.:16 10 Broadway & Sobey’s :17 11 South Ridge Public School :19 12 Glendale Dr. & Quarter Town Line :21 13 Glendale High School :23 14 Glendale Dr. & Victoria St.:24 15 Bear St. & Rolph St. (Tillsonburg Hospital):26 16 Bridge St. W. & Station Arts Centre :27 17 Bidwell St. & Brock St. W.:29 18 Baldwin St. & Trottier Dr.:31 19B Clearview Drive :36 20B Lincoln St. & Elm St.:39 21B Cedar St. & Spruce St.:40 22B Townline Rd. & Tillson St.:42 23 No Stop -- 24 Simcoe St. & Tillson St.:43 25 Norfolk Mall :46 26 Simcoe St. & Mall Rd.:48 27 Harvest Crossing Retirement Centre :50 28 Simcoe St. & Tillsonburg Cemetery :52 29 Oxford St. & Cat Alley :55 BLUE LINE Hours of Operation: 6:00 AM to 8:00 AM 2:00 PM to 4:00 PM 519.842.4TGO (4846) www.tillsonburg.ca/TGO* Please have your payment ready and arrive at the bus stop 5 minutes prior as actual stop times may fluctuate. BigOtter Creek BURWELL ROADLA PLANTEROADHAWLEY ROADB igOtterCree kLakeLisgar N O R F O L K C O U N T Y M U N I C I P A L I T Y O F B A Y H A M NORTH ST E CONCESSION ST W GOSHENSTB A L D W IN S T CONCESSION ST E NORTH ST W OXFORD ST SIM C O E S T VIENNA RDCRANBERRY RDPOTTERSRD VIENNA RDJOHN P O U N D RDNEWELL R D TILLSON AVEQUARTER TOWN LINEQUARTER TOWN LINEAL L EN S T .VICTORIA ST.GLENDALEDR BROADWAYSOUTHRIDGE RD TRILLIUM DR D EV O NSHIR E A V E L I S G AR AVE MAPLE LANEHARDY AVEBARKER STWOODCOCK DRFOURTH ST B E A R S T B I DWELL STD EMEYER E A VEPARK WOOD DRBEECH BLVD CHARLOTTE AVEWILSON AVEDEREHAM DR SPRUCE STTILLSON STRI D G E B LVDTROTTIER D RB RIDGE STLISGAR AVEQUEEN STGOSHE N R O A D 2ND CONC NTR ROADREGIONALROAD1BELL MI LL SI DEROADREGI ONAL ROAD 30BELL M ILL ROADROKEBY ROADTALBO T LI N E BAYHAM DRIVEMALL RD KESWI CK RD LOWRIE LINE51 20 37 20 19 3 3 2 3 4 5 6 7 8 9 1011 12 13 14 15 16 17 18 19A 19B 20B 20A 21B 22B 21A 22A 23 24 26 25 28 27 29 GO SCHEDULE AND ROUTES The T:GO In-Town Transit System operates from Monday to Friday from 6:00 AM to 6:00 PM. Each route takes approximately one hour to complete. Blue Route runs during the hours of 6:00 AM to 8:00 AM and from 2:00 PM to 4:00 PM. Red Route runs during the hours of 8:00 AM to 2:00 PM and from 4:00 PM to 6:00 PM. IN TOWN FARES Adults: One Way Fare: $2.50 10-Ride Pass: $20.00 Day Pass: $8.00 Monthly Pass: $60.00 Seniors/ Students: One Way Fare: $2.00 10-Ride Pass: $16.00 Day Pass: $6.00 Monthly Pass: $48.00 Veterans, Support Persons and Children 5 and under: Free Exact cash fare is required. Drivers do not carry cash. For ticket and pass vendor locations and for alternative transportation options, please visit www.tillsonburg.ca/TGO TTAC May 21st Meeting Action Items Status Comments 2. TGO ticket sales to be expanded outside of Customer Service Centre (i.e. Lottery Booth in Mall) Completed See Report OPS 19-35 attached 6. Production of Brochures dependent on launch date. Once printed staff to distribute copies to key areas including Hickory Hills, Baldwin Place, Queen Street as well as potentially including in back to school packages in September Completed Part of attached draft Communications & Marketing Plan 7. Staff to bring a marketing plan to the committee Completed See attached draft Communications & Marketing Plan TTAC June 18th Meeting Action Items Status Comments 4. It was suggested to offer free bus rides to help promote the bus Completed See attached draft Communications & Marketing Plan TTAC July 16th Meeting Action Items Status Comments 1. Staff to prepare a draft ridership survey Completed See attached draft ridership survey Tillsonburg Transit Sample Schedule Route 1 - Monday to Friday Timepoint Travel Time Trip 1 ↓ Trip 2 ↑ Trip 3 ↓ Trip 4 ↑ Trip 5 ↓ Trip 6 ↑ Tillsonburg Town Centre 7:30 11:25 10:00 13:55 13:00 16:55 Tillsonburg Hospital 0:05 7:35 11:20 10:05 13:50 13:05 16:50 Woodstock Hospital 1:00 8:35 10:20 11:05 12:50 14:05 15:50 Woodstock VIA 0:10 8:45 10:10 11:15 12:40 14:15 15:40 Woodstock Transit Terminal 0:05 8:50 10:05 11:20 12:35 14:20 15:35 Ingersoll Hospital 0:20 9:10 9:45 11:40 12:15 14:40 15:15 Tillsonburg Hospital 0:40 9:50 9:05 12:20 11:35 15:20 14:35 Tillsonburg Town Centre 0:05 9:55 9:00 12:25 11:30 15:25 14:30 Note: Yellow indicates a connection to another service, blue indicates a connection from another service Route 2 & 3 Timepoint Travel Time Trip 1 ↓ Trip 2 ↓ Trip 3 ↓ Tillsonburg Town Centre 10:45 13:15 16:15 Tillsonburg Hospital 0:05 10:50 13:20 16:20 Delhi (arrive) 0:20 11:10 13:40 16:40 Delhi (depart) 11:10 14:10 16:40 Tillsonburg Town Centre 0:45 11:55 14:55 17:25 Tillsonburg Hospital 0:05 12:00 15:00 17:30 Port Burwell 0:30 12:30 15:30 18:00 Tillsonburg Hospital 0:30 13:00 16:00 18:30 Tillsonburg Town Centre 0:05 13:05 16:05 18:35 Route 4 Stop Travel Time Trip 1 ↓ Trip 2 ↓ Woodstock Hospital 8:40 13:45 Ingersoll Hospital 0:25 9:05 14:10 London Hospital 0:35 9:40 14:45 Ingersoll Hospital 0:35 10:15 15:20 Woodstock Hospital 0:25 10:40 15:45